COMMERCIAL & FOOD PHOTOGRAPHY | $195/hour
What is Commercial Photography?
Commercial photography is the practice of capturing images for use in a business’ marketing and advertising campaigns, as well as for sales pitches, merchandising, and product placement. Commercial photographs are great assets for any business; giving you the opportunity to show the quality and/or craftsmanship of your goods and services. Restaurants, real estate, and retail stores usually make use of commercial photography on their websites, but every business—large and small—needs commercial photography to stand out from the crowd.
I’ve been lucky to work with business-to-business and business-to-consumer companies, in addition to national- and boutique-sized operations. My most recent commercial work has been for String Swing, a veteran business creating more than 1,400 types of stands, hanging devices, and display modules for musical instruments of all types; The Framery, Etc., Lancaster, PA’s #1 framer since 1996; and the Holly House, a unique bed & breakfast situated in a 1930’s-style English Tudor home. You can find each session’s photos on my commercial photography portfolio page.
Why Does My Business Need Commercial Photography?
Every business needs commercial photography to stand out from their competitors in the marketplace and to build brand awareness and loyalty. There are many uses for commercial photography, including:
Visual Assets for Marketing Materials. Going to a trade show? Have a selection of products for your web-based store? Interested in sending a brochure out to local businesses? All of these print and digital marketing plans need commercial photography. By highlighting your products, services, and employees, you give potential customers and partners a glimpse into your business. With my help, you and I can capture the essence of your brand in photographs so that when you send marketing materials out, customers come back to you, interested in seeing more.
Advertising. In the same vein as creating marketing materials, advertising campaigns need stunning visual assets to attract potential consumers to your brand. I edit all photos after commercial shoots with care before sending you the high-quality digital files to use at your discretion for marketing and advertising needs. From digital advertising on your website and social channels to newspaper and billboard ads, crisp and striking commercial photography can make the difference between a potential customer and a sale. As an advertising photographer in Central PA, I know the marketplace, and I can work with you to create unique messages and brand identities to help you stand out from your competitors.
Building brand awareness in the community. No matter what business you’re in, there’s always a few competitors who vie for customers in the same audience you’re targeting. By investing in commercial photography and using those visuals on your print and digital marketing pieces, more consumers will recognize your logo and your product. I’ll help you create authentic images of your goods or services to showcase the personality of your brand.
How Can Chris Corrao: Stories & Portraits Help?
In addition to my passion for photography, I bring nearly a decade of marketing experience to every commercial shoot. By day I work as an in-house art director and lead graphic designer, coordinating photoshoots and producing digital and print advertisements seen by hundreds of thousands nationwide, in addition to other duties. My designs have been recognized by Graphic Design USA, the National Association of Home Builders (NAHB), and the National Mature Media Awards. Check out my graphic design services if you’re interested in learning more.
I’m eager to help your business shine with a commercial photography session. I offer affordable commercial photography, from hourly rates for smaller projects to full-day or project rates for more comprehensive needs. I offer flexible scheduling, I’m a pet-loving photographer—should your business feature animals—and I’m passionate about telling your brand’s story through pictures.
Recent studies have shown that over 80% of consumers do research online before buying something in-store, meaning that crafting an authentic, vibrant message with commercial photography highlighting your brand is all the more important. From my experience in both marketing and photography, I know what to capture and how to present your brand or business in its best light.
Ready to take the next step?
With flexible rates, a diverse portfolio, a pet friendly approach, and being ranked among the Best of Lancaster, I’m confident I can fill your commercial photography needs. Feel free to browse my full set of commercial work to decide if commercial photography is right for your business and if we’d make a good partnership. When you’re ready to hire a commercial photographer in Lancaster, PA, I’d love to hear about what you’re looking for. Fill out a contact form and get in touch.
What Is Food Photography and Why Is It Important?
Food photography, or taking still life photographs of food dishes, is an easy, effective way for restaurants, chefs, and food bloggers to advertise their delectable creations. Food photography is a subset of commercial photography and has many applications. For restaurants, food photography can be used in social, digital, or print advertising; it can also be displayed on menus or websites to feature the restaurant’s style and cuisine. Chefs—whether independent or linked to an eatery—can use food photography to showcase the breadth of their expertise and style in their personal blogs or on their restaurant’s website. Exceptional food photography (and videography) is pivotal for food bloggers. The better, more appetizing dishes and recipes look to blog visitors, the more shares the page will get and the wider a food blogger’s reach will grow!
Whether you’re an at-home baker looking to start a cupcake blog or an award-winning chef at a popular dining establishment, attractive, mouth-watering food photography is crucial to reaching—and persuading—your target audience to pick you over competitors. And, if you’re looking for a Central PA food photographer, look no further than Chris Corrao: Stories & Portraits.
Why I Enjoy Shooting Food Photography
Food photography gives me a chance to fuse two of my passions: photography and food! It’s especially exciting for me to meet and work with creators as passionate about food as I am; I’ve found it makes for a really unique and beautiful partnership. In addition, I find tremendous value in capturing and elevating creative culinary masterpieces.
What Makes CCSP’s Food Photography in Lancaster, PA Unique?
As a Central Pennsylvanian, I’ve gotten to experience the many eclectic cuisines present in downtown Lancaster and beyond. Combining my passion for capturing the beauty and variety of cuisines, my range of portfolio work, and my love of food, I’m confident we can work together to capture mouth-watering masterpieces.
Let’s Get Cooking
Searching for a Central PA food photographer or someone to capture food photography in Lancaster, PA? I’d love to connect with you and discuss your needs. Feel free to ask me a question or, if you’ve browsed my portfolio and are ready to take the next step, book your session today.
COMMERCIAL & FOOD PHOTOGRAPHY | $195/hour
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Images are provided as high quality JPG files. Clients may use these digital files to create prints and products. Chris Corrao: Stories & Portraits retains ownership of the images and may use them in promotional materials.
Voted among The Best by the Lancaster community in Lancaster County Magazine‘s Best of Lancaster Awards